Concepedia

Carl Clare

CC

3

Publications

75

Citations

3

H-Index

2016

Active since

Affiliations

Leeds Beckett University(Current)

University of Gothenburg

Carl Clare is an author at Leeds Beckett University specializing in consumer research, social dynamics, and micro-influencers.

Top concepts

ArtsCultureMarketingManagementEthnographySocial MediaCommunicationMedia MarketingSocial DynamicsSocial Identity

Publications per year

2016–2023

3

Publications

3

Why should I believe this? Deciphering the qualities of a credible online customer review

Carl Clare, Gillian Wright, Peter John Sandiford et al. · Journal of Marketing Communications · 2016 · 30 citations · Full text

Self-branding and content creation strategies on Instagram: A case study of foodie influencers

Cristina Miguel, Carl Clare, Catherine J. Ashworth et al. · Information Communication & Society · 2023 · 25 citations · Full text

‘With a little help from my friends’: exploring mutual engagement and authenticity within foodie influencers’ communities of practice

Cristina Miguel, Carl Clare, Catherine J. Ashworth et al. · Journal of Marketing Management · 2022 · 20 citations · Full text

Creative Communications, Digital Marketing, Consumer Research +35

Rows per page

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