Catherine J. Ashworth

Managing brand presence through social media: the case of UK football clubs

Jeff McCarthy, Jennifer Rowley, Catherine J. Ashworth et al. · Internet Research · 2014 · 220 citations

Digital Marketing, Media Innovation, Brand Strategy +23

An approach to sustainable ‘fashion’ e-retail: A five-stage evolutionary strategy for ‘Clicks-and-Mortar’ and ‘Pure-Play’ enterprises

Catherine J. Ashworth, Ruth Ä. Schmidt, Elke Pioch et al. · Journal of Retailing and Consumer Services · 2005 · 51 citations

Electronic Marketplace, Digital Marketing, Interactive Marketing +12

Marketing and organisational development in e-SMEs: understanding survival and sustainability in growth-oriented and comfort-zone pure-play enterprises in the fashion retail industry

Catherine J. Ashworth · International Entrepreneurship and Management Journal · 2011 · 51 citations

Enterprise Business Transformation, Digital Marketing, E-business Model +12

“Web‐weaving”

Catherine J. Ashworth, Ruth Ä. Schmidt, Elke Pioch et al. · International Journal of Retail & Distribution Management · 2006 · 32 citations

Customer Satisfaction, Digital Marketing, E-commerce +17

Telephone operators as knowledge workers

Michael Müller, Rebecca Carr, Catherine J. Ashworth et al. · 1995 · 30 citations

Organizational Communication, Management, Telephone Operators +5