Statistics
Publications
5
Citations
522
H-Index
5
Active since
1987
Affiliations
Manchester Metropolitan University(Current)
Jeff McCarthy is an author at Manchester Metropolitan University specializing in marketing, marketing management, and social media.
Publications per year
1987–2022
5
5
Managing brand presence through social media: the case of UK football clubs
Jeff McCarthy, Jennifer Rowley, Catherine J. Ashworth et al. · Internet Research · 2014 · 226 citations · Full text
Jeff McCarthy, R.N. Thwaitcs, Erik Jacobs · South African Geographical Journal · 1987 · 34 citations
Planning issues and the political economy of the local state
Jeff McCarthy · Urban Forum · 1991 · 11 citations
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