Concepedia

Jennifer Rowley

JR

28

Publications

3.5K

Citations

18

H-Index

1998

Active since

Affiliations

Manchester Metropolitan University(Current)

The University of Sydney

Edge Hill University

Curtin University

Monash University

Jennifer Rowley is an author at Manchester Metropolitan University specializing in management, education, and arts.

Top concepts

ManagementEducationArtsMarketingProfessional DevelopmentDigital MarketingPerformance StudiesInteractive MarketingTechnologyCommunication

Publications per year

1998–2021

28

Publications

28

Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes et al. · International Journal of Information Management · 2020 · 2.3K citations · Full text

Managing brand presence through social media: the case of UK football clubs

Jeff McCarthy, Jennifer Rowley, Catherine J. Ashworth et al. · Internet Research · 2014 · 220 citations

Digital Marketing, Media Innovation, Brand Strategy +23

Consumer attitudes towards mobile marketing in the smart phone era

Catherine Watson, Jeff McCarthy, Jennifer Rowley · International Journal of Information Management · 2013 · 219 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +10

Partnering paradigms? Knowledge management and relationship marketing

Jennifer Rowley · Industrial Management & Data Systems · 2004 · 86 citations

Knowledge Management Strategy, Relationship Marketing, Customer Satisfaction +14

The role of hybrid learning spaces in enhancing higher education students’ employability

Dawn Bennett, Elizabeth Knight, Jennifer Rowley · British Journal of Educational Technology · 2020 · 83 citations · Full text

Work-integrated Learning, Education, Online Learning +20

Rows per page

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