Concepedia

Brendan James Keegan

BJ

Statistics

Publications

11

Citations

552

H-Index

11

Active since

2017

Affiliations

Manchester Metropolitan University(Current)

National University of Ireland, Maynooth

University of Sussex

Brendan James Keegan is an author at Manchester Metropolitan University specializing in marketing, management, and interactive marketing.

ORCID

Top concepts

Publications per year

2017–2023

11

Publications

11

Evaluation and decision making in social media marketing

Brendan James Keegan, Jennifer Rowley · Management Decision · 2017 · 165 citations

, , +18

Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing

Brendan James Keegan, Ana Isabel Canhoto, Dorothy Yen · Industrial Marketing Management · 2021 · 64 citations · Full text

, , +21

Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans

Alex Fenton, Brendan James Keegan, Keith Parry · Communication & Sport · 2021 · 58 citations · Full text

, , +24

Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective

Brendan James Keegan, Denis Dennehy, Peter Naudé · Information Systems Frontiers · 2022 · 52 citations · Full text

Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment

Ana Isabel Canhoto, Brendan James Keegan, Maria Ryzhikh · Information Systems Frontiers · 2023 · 41 citations · Full text

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