Elke Pioch

Managing brand presence through social media: the case of UK football clubs

Jeff McCarthy, Jennifer Rowley, Catherine J. Ashworth et al. · Internet Research · 2014 · 226 citations · Full text

Business, Marketing, Marketing Management +17

Making himself attractive: the growing consumption of grooming products

Fiona Sturrock, Elke Pioch · Marketing Intelligence & Planning · 1998 · 57 citations

Social Sciences, Gender Studies, Social Psychology +15

An approach to sustainable ‘fashion’ e-retail: A five-stage evolutionary strategy for ‘Clicks-and-Mortar’ and ‘Pure-Play’ enterprises

Catherine J. Ashworth, Ruth Ä. Schmidt, Elke Pioch et al. · Journal of Retailing and Consumer Services · 2005 · 51 citations

Business, Strategic Management, Strategy +12

The impact of Wal-Mart's entry into the German and UK grocery markets

J. D. Fernie, Barbara Hahn, Ulrike Gerhard et al. · Agribusiness · 2006 · 32 citations

Business, Business Economics, International Business +17

“Web‐weaving”

Catherine J. Ashworth, Ruth Ä. Schmidt, Elke Pioch et al. · International Journal of Retail & Distribution Management · 2006 · 32 citations

Business, Entrepreneurship, Strategic Management +16