Concepedia

Ulrike Gerhard

UG

Statistics

Publications

8

Citations

201

H-Index

8

Active since

2005

Affiliations

University of Würzburg(Current)

Heidelberg University

Queen's University

Manchester Metropolitan University

Ulrike Gerhard is an author at University of Würzburg specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementGlobal StrategyConsumer ResearchInternational BusinessInternational MarketingInternational ManagementArtsTrade

Publications per year

2005–2022

8

Publications

8

A Methodological Framework for Measuring Social Innovation

Eva Bund, Ulrike Gerhard, Georg Mildenberger · Social Science Open Access Repository (GESIS – Leibniz Institute for the Social Sciences) · 2015 · 63 citations · Full text

The impact of Wal-Mart's entry into the German and UK grocery markets

J. D. Fernie, Barbara Hahn, Ulrike Gerhard et al. · Agribusiness · 2006 · 32 citations

Uk Grocery Market, International Economics, International Marketing +24

Consumer acceptance and market success: Wal‐Mart in the UK and Germany

Elke Pioch, Ulrike Gerhard, J. D. Fernie et al. · International Journal of Retail & Distribution Management · 2009 · 29 citations

Consumer Uncertainty, Consumer Study, Consumer Research +17

Using Probes for Sharing (Tacit) Knowing in Participatory Design: Facilitating Perspective Making and Perspective Taking

Juliane Jarke, Ulrike Gerhard · i-com · 2018 · 22 citations · Full text

Collaborative Design, User-centered Design, Communication +19

Wal-Mart and Aldi: Two Retail Giants in Germany

Ulrike Gerhard, Barbara Hahn · GeoJournal · 2005 · 21 citations

Marketing, Retail Giants, Business History +1

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