Concepedia

Loyalty Program Service

Loyalty Program Service is a systematic framework within customer service operations that institutionalizes repeat patronage through incentivized reward mechanisms, distinguished from other service models by its focus on quantifiable customer retention metrics and personalized value exchange protocols.

30

Publications

2.5K

Citations

75

Authors

44

Institutions

Publications per year

2017–2026

12

Parents

Publications

30

Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

Ruth N. Bolton, P.K. Kannan, Matthew D. Bramlett · Journal of the Academy of Marketing Science · 2000 · 1.2K citations

, , +16

Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty

Kerrie Brïdson, Jody Evans, Melissa Hickman · Journal of Retailing and Consumer Services · 2008 · 200 citations

, , +16

The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage

Katherine N. Lemon, Florian von Wangenheim · Journal of Service Research · 2008 · 117 citations

, , +17

The Impact of Service Quality, Customer Satisfaction and Loyalty Programs on Customer's Loyalty: Evidence from Banking Sector of Pakistan.

Samraz Hafeez, Bakhtiar Muhammad · 2012 · 92 citations

, , +17

Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

Ahmad Daryanto, Ko de Ruyter, Martin Wetzels et al. · Journal of the Academy of Marketing Science · 2009 · 87 citations

, , +17

1–5 of 30

Authors

75

  1. NA
    Nor Asiah Omar

    National University of Malaysia, Malaysia

    2 publications · 83 citations

    2

    h-index

  2. LS
    Lena Steinhoff

    University of Rostock, Germany

    2 publications · 103 citations

    2

    h-index

  3. FV
    Florian von Wangenheim

    ETH Zurich, Switzerland

    2 publications · 129 citations

    2

    h-index

  4. NB
    Nedra Bahri-Ammari

    University of Carthage, Tunisia

    2 publications · 40 citations

    2

    h-index

  5. KN
    Katherine N. Lemon

    Boston College, United States

    2 publications · 129 citations

    2

    h-index

1–5 of 75

Institutions

44

  1. Florida Atlantic University

    Boca Raton, United States

    2 h-index

    2 publications

    40 citations

  2. Paderborn University

    Paderborn, Germany

    2 h-index

    3 publications

    237 citations

  3. National University of Malaysia

    Bangi, Malaysia

    2 h-index

    5 publications

    206 citations

  4. INSEAD

    Fontainebleau, France

    1 h-index

    1 publications

    28 citations

  5. Texas Tech University

    Lubbock, United States

    1 h-index

    1 publications

    44 citations

  6. Barcelona School of Economics

    Barcelona, Spain

    1 h-index

    2 publications

    44 citations

  7. Işık University

    Istanbul, Turkey

    1 h-index

    3 publications

    42 citations

  8. University of Passau

    Passau, Germany

    1 h-index

    1 publications

    79 citations

1–8 of 44

Venues

  1. Journal of Retailing and Consumer Services

    3 publications · 303 citations

    3

    h-index

  2. Journal of Service Research

    JSR · 2 publications · 196 citations

    2

    h-index

  3. Journal of the Academy of Marketing Science

    2 publications · 1.2K citations

    2

    h-index

  4. International Journal of Mobile Communications

    IJMC · 2 publications · 40 citations

    2

    h-index

  5. Journal of Financial Services Marketing

    1 publications · 14 citations

    1

    h-index

1–5