Concepedia

Kerrie Brïdson

KB

20

Publications

1.4K

Citations

15

H-Index

2004

Active since

Affiliations

Deakin University(Current)

The University of Melbourne

Monash University

Macquarie University

Kerrie Brïdson is an author at Deakin University specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionBrand StrategyBrand DevelopmentBrand EquityBrand ManagementMarketing Strategy

Publications per year

2004–2019

20

Publications

20

How do consumers co-create their experiences? An exploration in the heritage sector

Joanna Minkiewicz, Jody Evans, Kerrie Brïdson · Journal of Marketing Management · 2013 · 250 citations

Customer Satisfaction, Digital Marketing, Cultural Heritage +23

Psychic Distance: Antecedents, Retail Strategy Implications, and Performance Outcomes

Jody Evans, Felix Mavondo, Kerrie Brïdson · Journal of International Marketing · 2008 · 206 citations

Customer Experience, Customer Satisfaction, International Management +15

Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty

Kerrie Brïdson, Jody Evans, Melissa Hickman · Journal of Retailing and Consumer Services · 2008 · 199 citations

Customer Experience, Customer Satisfaction, Loyalty Program Attributes +10

The secret to a fashion advantage is brand orientation

Kerrie Brïdson, Jody Evans · International Journal of Retail & Distribution Management · 2004 · 196 citations

Customer Satisfaction, Brand Equity, Comprehensive Measure +14

Corporate image in the leisure services sector

Joanna Minkiewicz, Jody Evans, Kerrie Brïdson et al. · Journal of Services Marketing · 2011 · 95 citations

Customer Satisfaction, Tourism Management, Leisure Study +21

Rows per page

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