Kerrie Brïdson - Concepedia

Author

Kerrie Brïdson

Deakin University ORCID

Also Known As

Bridson, Kerrie, Bridson., Kerrie C., Kerrie Bridson, Kerrie Brïdson, Kerrie Christine Bridson

Publications

1.5K

Citations

H-Index

Concepts

All Affiliations

Deakin University The University of Melbourne Monash University Macquarie University

About

Kerrie Brïdson is an author at Deakin University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	13	15	1.3K
2	Management	13	15	1.3K
3	Education	4	4	152
4	Arts	3	3	39
5	Art History	1	1	12

Kerrie Brïdson

Publications

1.4K

Citations

H-Index

Page 1

	Year	Citations
How do consumers co-create their experiences? An exploration in the heritage sector Joanna Minkiewicz, Jody Evans, Kerrie Brïdson Journal of Marketing Management Customer SatisfactionDigital MarketingCultural HeritageConsumer ResearchCultural Tourism	2013	250
Psychic Distance: Antecedents, Retail Strategy Implications, and Performance Outcomes Jody Evans, Felix Mavondo, Kerrie Brïdson Journal of International Marketing Customer ExperienceCustomer SatisfactionInternational ManagementBuying BehaviorInternational Business Strategy	2008	206
Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty Kerrie Brïdson, Jody Evans, Melissa Hickman Journal of Retailing and Consumer Services Customer ExperienceCustomer SatisfactionLoyalty Program AttributesService QualityStore Satisfaction	2008	199
The secret to a fashion advantage is brand orientation Kerrie Brïdson, Jody Evans International Journal of Retail & Distribution Management Customer SatisfactionBrand EquityComprehensive MeasurePositioning (Marketing)Brand Orientation	2004	196
Corporate image in the leisure services sector Joanna Minkiewicz, Jody Evans, Kerrie Brïdson, Journal of Services Marketing Customer SatisfactionTourism ManagementLeisure StudyBrand StrategyService Quality	2011	95
Explaining retail offer adaptation through psychic distance Jody Evans, Kerrie Brïdson International Journal of Retail & Distribution Management Customer ExperienceBehavioral Decision MakingInternational MarketingConsumer ResearchBuying Behavior	2005	80
Drivers, impediments and manifestations of brand orientation Jody Evans, Kerrie Brïdson, Ruth Rentschler European Journal of Marketing Consumer ResearchBrand StrategyEducationPersonal BrandingBrand Orientation	2012	77
Revisiting retail internationalisation Jody Evans, Kerrie Brïdson, John Byrom, International Journal of Retail & Distribution Management	2008	62
An alternative perspective on relationships, loyalty and future store choice Jane Dixon, Kerrie Brïdson, Jody Evans, The International Review of Retail Distribution and Consumer Research Customer ExperienceCustomer SatisfactionBehavioral Decision MakingConsumer ResearchOnline Customer Behavior	2005	57
Co-production of service experiences: insights from the cultural sector Joanna Minkiewicz, Kerrie Brïdson, Jody Evans Journal of Services Marketing Customer ExperienceCustomer SatisfactionBusiness CultureEducationCultural Diversity	2016	46

Page 1