Concepedia

Jody Evans

JE

20

Publications

2.2K

Citations

17

H-Index

1984

Active since

Affiliations

Deakin University(Current)

Monash University

The University of Melbourne

Australian Regenerative Medicine Institute

Jody Evans is an author at Deakin University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionInternational BusinessCultureBrand StrategyGlobal StrategyBrand Management

Publications per year

1984–2017

20

Publications

20

Psychic Distance and Organizational Performance: An Empirical Examination of International Retailing Operations

Jody Evans, Felix Mavondo · Journal of International Business Studies · 2002 · 523 citations

International Management, Customer Satisfaction, Psychic Distance +12

How do consumers co-create their experiences? An exploration in the heritage sector

Joanna Minkiewicz, Jody Evans, Kerrie Brïdson · Journal of Marketing Management · 2013 · 250 citations

Customer Satisfaction, Digital Marketing, Cultural Heritage +23

Psychic Distance: Antecedents, Retail Strategy Implications, and Performance Outcomes

Jody Evans, Felix Mavondo, Kerrie Brïdson · Journal of International Marketing · 2008 · 206 citations

Customer Experience, Customer Satisfaction, International Management +15

Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty

Kerrie Brïdson, Jody Evans, Melissa Hickman · Journal of Retailing and Consumer Services · 2008 · 199 citations

Customer Experience, Customer Satisfaction, Loyalty Program Attributes +10

The secret to a fashion advantage is brand orientation

Kerrie Brïdson, Jody Evans · International Journal of Retail & Distribution Management · 2004 · 196 citations

Customer Satisfaction, Brand Equity, Comprehensive Measure +14

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