Joanna Minkiewicz - Concepedia

Author

Joanna Minkiewicz

Also Known As

Joanna Minkiewicz, Minkiewicz, Joanna

Publications

432

Citations

H-Index

Concepts

All Affiliations

Joanna Minkiewicz is an author at Deakin University specializing in customer satisfaction, management, and marketing.

#	Concept	H-Index	Publications	Citations
1	Management	4	4	413
2	Marketing	4	4	413
3	Business	3	3	367
4	Culture	2	2	296
5	Education	1	1	46

Joanna Minkiewicz

Publications

413

Citations

H-Index

Page 1

	Year	Citations
How do consumers co-create their experiences? An exploration in the heritage sector Joanna Minkiewicz, Jody Evans, Kerrie Brïdson Journal of Marketing Management Customer SatisfactionDigital MarketingCultural HeritageConsumer ResearchCultural Tourism	2013	250
Corporate image in the leisure services sector Joanna Minkiewicz, Jody Evans, Kerrie Brïdson, Journal of Services Marketing Customer SatisfactionTourism ManagementLeisure StudyBrand StrategyService Quality	2011	95
Co-production of service experiences: insights from the cultural sector Joanna Minkiewicz, Kerrie Brïdson, Jody Evans Journal of Services Marketing Customer ExperienceCustomer SatisfactionBusiness CultureEducationCultural Diversity	2016	46
Retail brand orientation, positional advantage and organisational performance Kerrie Brïdson, Jody Evans, Felix T Mavondo, The International Review of Retail Distribution and Consumer Research Customer SatisfactionBrand StrategyConsumer ResearchBrand LoyaltyBrand Orientation	2013	22

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