Concepedia

Joanna Minkiewicz

JM

4

Publications

413

Citations

4

H-Index

2011

Active since

Affiliations

Deakin University(Current)

Monash University

Joanna Minkiewicz is an author at Deakin University specializing in customer satisfaction, management, and marketing.

Top concepts

MarketingManagementCustomer SatisfactionBusinessMarketing StrategyCultureTourismBrandingBrand StrategyBrand Management

Publications per year

2011–2016

4

Publications

4

How do consumers co-create their experiences? An exploration in the heritage sector

Joanna Minkiewicz, Jody Evans, Kerrie Brïdson · Journal of Marketing Management · 2013 · 250 citations

Customer Satisfaction, Digital Marketing, Cultural Heritage +23

Corporate image in the leisure services sector

Joanna Minkiewicz, Jody Evans, Kerrie Brïdson et al. · Journal of Services Marketing · 2011 · 95 citations

Customer Satisfaction, Tourism Management, Leisure Study +21

Co-production of service experiences: insights from the cultural sector

Joanna Minkiewicz, Kerrie Brïdson, Jody Evans · Journal of Services Marketing · 2016 · 46 citations

Customer Experience, Customer Satisfaction, Business Culture +17

Retail brand orientation, positional advantage and organisational performance

Kerrie Brïdson, Jody Evans, Felix T Mavondo et al. · The International Review of Retail Distribution and Consumer Research · 2013 · 22 citations

Customer Satisfaction, Brand Strategy, Consumer Research +19

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