Arthur B. Markman

Structure mapping in analogy and similarity.

Dedre Gentner, Arthur B. Markman · American Psychologist · 1997 · 1.7K citations

Structural Alignment, Similarity Measure, Structure-mapping Process +20

Structural Alignment during Similarity Comparisons

Arthur B. Markman, Dedre Gentner · Cognitive Psychology · 1993 · 805 citations

Structural Alignment, Information Retrieval, Similarity Measure +10

Entrenched Knowledge Structures and Consumer Response to New Products

C. Moreau, Donald R. Lehmann, Arthur B. Markman · Journal of Marketing Research · 2001 · 597 citations

Customer Satisfaction, Innovation Adoption, Consumer Study +20

“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products

C. Moreau, Arthur B. Markman, Donald R. Lehmann · Journal of Consumer Research · 2001 · 414 citations

Structural Alignment in Comparison: No Difference Without Similarity

Dedre Gentner, Arthur B. Markman · Psychological Science · 1994 · 412 citations

Structural Alignment, Similarity Measure, Neurolinguistics +20