Concepedia

Thomas E. Boyt

TE

7

Publications

633

Citations

7

H-Index

1996

Active since

Affiliations

Valparaiso University(Current)

University of Nevada, Las Vegas

Pennsylvania State University

Thomas E. Boyt is an author at Valparaiso University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBrandingEducationBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand Management

Publications per year

1996–2016

7

Publications

7

The Role of Professionalism in Determining Job Satisfaction in Professional Services

Thomas E. Boyt, Robert F. Lusch, Gillian Naylor · Journal of Service Research · 2001 · 134 citations

Customer Satisfaction, Job Performance, Human Resource Management +17

Utilizing the brand ecosystem framework in designing branding strategies for higher education

Paul Trapp, Tülay Girard, Thomas E. Boyt · International Journal of Educational Management · 2011 · 128 citations

Branding Strategies, Brand Ecosystem Framework, Digital Marketing +18

University brand equity: an empirical investigation of its dimensions

Paul Trapp, Tülay Girard, Thomas E. Boyt · International Journal of Educational Management · 2014 · 123 citations

Brand Equity, University Brand Equity, Brand Positioning +15

A Professional School Approach to Marketing Education

John A. Schibrowsky, James W. Peltier, Thomas E. Boyt · Journal of Marketing Education · 2002 · 90 citations

Lip Service, Professional School Approach, History Of Marketing +13

Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants

Tülay Girard, Paul Trapp, Tanses Gülsoy et al. · The Journal of Marketing Theory and Practice · 2016 · 80 citations

Customer Satisfaction, Brand Strategy, Consumer Research +16

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