Concepedia

Tanses Gülsoy

TG

3

Publications

200

Citations

3

H-Index

2014

Active since

Affiliations

Beykent University(Current)

Tanses Gülsoy is an author at Beykent University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingGenderCultureBrandingBrand EquityBrand LoyaltyGlobalizationBrand Strategy

Publications per year

2014–2018

3

Publications

3

The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status

Zhongqi Jin, Richard Lynch, Samaa Taher Attia et al. · International Business Review · 2014 · 107 citations · Full text

Country Development Status, International Marketing, Internationalization +19

Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants

Tülay Girard, Paul Trapp, Tanses Gülsoy et al. · The Journal of Marketing Theory and Practice · 2016 · 80 citations

Customer Satisfaction, Brand Strategy, Consumer Research +16

Corporate Sustainability Initiatives in Gender Equality: Organizational Practices Fostering Inclusiveness at Work in an Emerging-Market Context

Tanses Gülsoy, Ayfer Ustabaş · International Journal of Innovation and Technology Management · 2018 · 13 citations

Strategic Human Resources, Human Resource Management, Gender Disparity +17

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