Concepedia

Ishmael P. Akaah

IP

25

Publications

1.7K

Citations

20

H-Index

1983

Active since

Affiliations

Wayne State University(Current)

Wayne State College

Florida Atlantic University

Georgia State University

North Carolina Central University

Ishmael P. Akaah is an author at Wayne State University specializing in marketing, management, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchResearch EthicsEthical MarketingMarketing ManagementEconomicsInternational MarketingMarketing Communication

Publications per year

1983–1997

25

Publications

25

A Conjoint Investigation of The Relative Importance of Risk Relievers in Direct Marketing

Ishmael P. Akaah, Pradeep K. Korgaonkar · Journal of Advertising Research · 1988 · 206 citations

Behavioral Decision Making, Conjoint Investigation, Relative Importance +10

Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension

Ishmael P. Akaah, Edward A. Riordan · Journal of Marketing Research · 1989 · 202 citations

Marketing Professionals, Sales Ethics, Advertising Ethics +15

Differences in research ethics judgments between male and female marketing professionals

Ishmael P. Akaah · Journal of Business Ethics · 1989 · 180 citations

Gendered Perception, Gender Studies, Management +8

An Empirical Comparison of the Predictive Validity of Self-Explicated, Huber-Hybrid, Traditional Conjoint, and Hybrid Conjoint Models

Ishmael P. Akaah, Pradeep K. Korgaonkar · Journal of Marketing Research · 1983 · 119 citations

Reliability, Empirical Comparison, Traditional Conjoint +14

The influence of personal and organizational values on marketing professionals' ethical behavior

Ishmael P. Akaah, Daulatram B. Lund · Journal of Business Ethics · 1994 · 102 citations

Marketing Professionals, Management, Business +10

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