Concepedia

Souheila Kaabachi

SK

6

Publications

370

Citations

6

H-Index

2016

Active since

Affiliations

European Business School Paris(Current)

Nova Southeastern University

Souheila Kaabachi is an author at European Business School Paris specializing in business, marketing, and consumer research.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchTrustFinanceDigital MarketingInteractive MarketingE-business

Publications per year

2016–2022

6

Publications

6

Determinants of Islamic banking adoption in Tunisia: empirical analysis

Souheila Kaabachi, Hassan Obeid · International Journal of Bank Marketing · 2016 · 106 citations

Economics, Islamic Law, Innovation Adoption +15

Consumer initial trust toward internet-only banks in France

Souheila Kaabachi, Sélima Ben Mrad, Maria Petrescu · International Journal of Bank Marketing · 2017 · 65 citations

Digital Marketing, Consumer Research, Online Customer Behavior +21

Empirical Investigation Into Customer Adoption Of Islamic Banking Services In Tunisia

Hassan Obeid, Souheila Kaabachi · Journal of Applied Business Research (JABR) · 2016 · 61 citations · Full text

Religious Commitment, Customer Satisfaction, Islamic Economics +12

The moderating effect of e-bank structure on French consumers’ trust

Souheila Kaabachi, Sélima Ben Mrad, Anne Fiedler · International Journal of Bank Marketing · 2019 · 56 citations

Customer Satisfaction, Digital Marketing, E-commerce +24

Consumer’s initial trust formation in IOB’s acceptance

Souheila Kaabachi, Sélima Ben Mrad, Bay O’Leary · International Journal of Bank Marketing · 2019 · 55 citations

Innovation Adoption, Digital Marketing, Consumer Research +20

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