Concepedia

Maria Petrescu

MP

45

Publications

1.7K

Citations

24

H-Index

2011

Active since

Affiliations

Nova Southeastern University(Current)

University of Nevada, Las Vegas

Embry–Riddle Aeronautical University

Florida Atlantic University

ICN Business School

Maria Petrescu is an author at Nova Southeastern University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorDigital MarketingInteractive MarketingCommunicationCustomer SatisfactionBusiness Analytics

Publications per year

2011–2024

45

Publications

45

Marketing research using single-item indicators in structural equation models

Maria Petrescu · Journal of Marketing Analytics · 2013 · 261 citations · Full text

Marketing Analytics, Customer Satisfaction, Management +3

From marketing to public value: towards a theory of public service ecosystems

Maria Petrescu · Public Management Review · 2019 · 153 citations

Value Theory, Management, Public Value +16

The state of marketing analytics in research and practice

Dawn Iacobucci, Maria Petrescu, Anjala S. Krishen et al. · Journal of Marketing Analytics · 2019 · 105 citations

Marketing Analytics, Digital Marketing, Management +4

Incentivized reviews: Promising the moon for a few stars

Maria Petrescu, Kathleen O’Leary, Deborah Goldring et al. · Journal of Retailing and Consumer Services · 2017 · 97 citations

Public Policy, Space Policy, Few Stars

Viral Advertising: Definitional Review and Synthesis

Maria Petrescu, Pradeep K. Korgaonkar · Journal of Internet Commerce · 2011 · 96 citations

Rows per page

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