Concepedia

Deborah Goldring

DG

7

Publications

322

Citations

7

H-Index

2010

Active since

Affiliations

Stetson University(Current)

Nova Southeastern University

Florida Atlantic University

Deborah Goldring is an author at Stetson University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchBrand ManagementMarketing InsightsArtsTrustBrandingCommunication

Publications per year

2010–2022

7

Publications

7

New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens

Deborah Goldring, Carol Azab · Journal of Consumer Behaviour · 2020 · 130 citations

Consumer Study, Consumer Research, Social Marketing +25

Incentivized reviews: Promising the moon for a few stars

Maria Petrescu, Kathleen O’Leary, Deborah Goldring et al. · Journal of Retailing and Consumer Services · 2017 · 97 citations

Public Policy, Space Policy, Few Stars

Innocent until proven guilty: suspicion of deception in online reviews

Maria Petrescu, Philip J. Kitchen, Costinel Dobre et al. · European Journal of Marketing · 2022 · 31 citations · Full text

Fake News, Forensic Psychology, Consumer Uncertainty +25

Reputation orientation

Deborah Goldring · Marketing Intelligence & Planning · 2015 · 27 citations

Reputation Management, Brand Strategy, Positive Corporate Reputation +16

Product classifications, consumer characteristics, and patronage preference for online auction

Pradeep K. Korgaonkar, Enrique Becerra, Bay O’Leary et al. · Journal of Retailing and Consumer Services · 2010 · 15 citations

Electronic Marketplace, Economics, Electronic Auction +11

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