Carol Azab

New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens

Deborah Goldring, Carol Azab · Journal of Consumer Behaviour · 2020 · 143 citations

Business, Marketing, Social Psychology +14

Speak my language or look like me? – Language and ethnicity in bilingual customer service recovery

Carol Azab, Terry Clark · Journal of Business Research · 2016 · 38 citations

Language Studies, Ethnic Studies, Linguistics +13

Discrimination in Services: How Service Recovery Efforts Change with Customer Accent

Carol Azab, Jonas Holmqvist · Journal of Business Ethics · 2021 · 20 citations

Business, Marketing, Social Psychology +14

Positive psychological capacities: the mystery ingredient in successful service recoveries?

Carol Azab, Terry Clark, Cheryl Burke Jarvis · Journal of Services Marketing · 2018 · 18 citations

Social Sciences, Organizational Behavior, Psychology +16

Numerosity: Forward and Reverse Stock Splits

Jessica West, Carol Azab, K. C. et al. · Journal of Behavioral Finance · 2019 · 11 citations

Social Sciences, Economics, Psychology +16