Concepedia
Statistics
Publications
12
Citations
444
H-Index
Active since
2009
Affiliations
Nova Southeastern University(Current)
European Business School Paris
Florida Atlantic University
Stetson University
West University of Timişoara
Sélima Ben Mrad is an author at Nova Southeastern University specializing in marketing, business, and social sciences.
Publications per year
2009–2024
Incentivized reviews: Promising the moon for a few stars
Maria Petrescu, Kathleen O’Leary, Deborah Goldring et al. · Journal of Retailing and Consumer Services · 2017 · 106 citations
Social Sciences, Economics, Behavioral Economics +6
Consumer initial trust toward internet-only banks in France
Souheila Kaabachi, Sélima Ben Mrad, Maria Petrescu · International Journal of Bank Marketing · 2017 · 68 citations
Business, Marketing, Marketing Management +17
Consumer’s initial trust formation in IOB’s acceptance
Souheila Kaabachi, Sélima Ben Mrad, Bay O’Leary · International Journal of Bank Marketing · 2019 · 58 citations
The moderating effect of e-bank structure on French consumers’ trust
Souheila Kaabachi, Sélima Ben Mrad, Anne Fiedler · International Journal of Bank Marketing · 2019 · 56 citations
Business, Information Systems, Marketing +17
Innocent until proven guilty: suspicion of deception in online reviews
Maria Petrescu, Philip J. Kitchen, Costinel Dobre et al. · European Journal of Marketing · 2022 · 34 citations · Full text
Social Sciences, Marketing, Social Psychology +16
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