Concepedia

Gina Brynildsen

GB

Statistics

Publications

2

Citations

159

H-Index

2

Active since

2019

Affiliations

Florida Atlantic University(Current)

Gina Brynildsen is an author at Florida Atlantic University specializing in interactive marketing, consumer research, and management.

Top concepts

MarketingManagementSocial MediaConsumer ResearchInteractive MarketingRelationship MarketingArtsBusinessCommunicationViral Marketing

Publications per year

2019–2022

2

Publications

2

Social media, customer engagement and advocacy

C.M. Sashi, Gina Brynildsen, Anil Bilgihan · International Journal of Contemporary Hospitality Management · 2019 · 138 citations

Customer Satisfaction, Relationship Marketing, Social Media +14

Franchise network relationships and word of mouth communication in social media networks

C.M. Sashi, Gina Brynildsen · Industrial Marketing Management · 2022 · 21 citations

Relationship Marketing, Viral Marketing, Social Media +10

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