Journal of Creative Communications

Impact of Media Advertisements on Consumer Behaviour

Ramzan Sama · 2019 · 164 citations

Business, Communication, Marketing +5

Artificial Intelligence: A Strategic Disruption in Public Relations

Geetanjali Panda, Ashwani Kumar Upadhyay, Komal Khandelwal · 2019 · 141 citations

Social Sciences, Communication, Strategy +16

Humour 2.0: Styles and Types of Humour and Virality of Memes on Facebook

Viriya Taecharungroj, Pitchanut Nueangjamnong · 2015 · 132 citations

Social Sciences, Communication, Communication Theory +15

Social Media Conceptualization and Taxonomy

Mariam El Ouirdi, Asma El Ouirdi, Jesse Segers et al. · 2014 · 77 citations

Social Sciences, Communication, Communication Theory +6

How Guilt Level Affects Green Advertising Effectiveness?

Marissa Jiménez, Kenneth C. C. Yang · 2008 · 58 citations

Business, Marketing, Psychology +13