Kenneth C. C. Yang - Concepedia

Author

Kenneth C. C. Yang

The University of Texas at El Paso ORCID

Also Known As

K Yang, K. Yang, Kailiang Yang, Kenneth C. C. Yang, Kenneth C. Yang, Kenneth C.C Yang, Kenneth C.C. Yang, Kenneth J. Yang, Kenneth Yang, Yang, Kenneth C. C.

131

Publications

Citations

H-Index

Concepts

All Affiliations

The University of Texas at El Paso University of New Mexico Tufts University Vanderbilt University

About

Kenneth C. C. Yang is an author at The University of Texas at El Paso specializing in marketing, advertising, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	5	5	194
2	Engineering	2	2	41
3	Business	1	1	650
4	Education	1	1	15
5	Language Studies	1	1	14

Kenneth C. C. Yang

Publications

1.7K

Citations

H-Index

Page 1

	Year	Citations
Exploring factors affecting the adoption of mobile commerce in Singapore Kenneth C. C. Yang Telematics and Informatics Customer SatisfactionMobile MarketingMobile CommerceTechnology Acceptance ModelInteractive Marketing	2005	650
Shoveling Smoke: Advertising and Globalization in Contemporary India Kenneth C. C. Yang Canadian Journal of Communication Tobacco ControlAdvertisingManagementMarketing CommunicationContemporary India	2004	176
Factors affecting consumers’ responses to mobile advertising from a social norm theoretical perspective Sandra Soroa-Koury, Kenneth C. C. Yang Telematics and Informatics Consumer Decision MakingConsumer UncertaintyAdvertisingMobile MarketingDigital Marketing	2009	131
Exploring Factors Affecting Consumer Intention to Use Mobile Advertising in Taiwan Kenneth C. C. Yang Journal of International Consumer Marketing Customer SatisfactionTargeted AdvertisingConsumer ResearchTechnology AdoptionAbstract Mobile	2007	106
A comparison of attitudes towards Internet advertising among lifestyle segments in Taiwan Kenneth C. C. Yang Journal of Marketing Communications Lifestyle SegmentsCustomer SatisfactionCultural ConsumptionDigital MarketingTargeted Advertising	2004	84
International study of expert judgment on therapeutic use of benzodiazepines and other psychotherapeutic medications: VI. Trends in recommendations for the pharmacotherapy of anxiety disorders, 1992-1997 E. H. Uhlenhuth, Mitchell B. Balter, Thomas A. Ban, Depression and Anxiety	1999	57
How Guilt Level Affects Green Advertising Effectiveness? Marissa Jiménez, Kenneth C. C. Yang Journal of Creative Communications Green MarketingConsumer UncertaintyBehavioral Decision MakingGuilt AppealConsumer Study	2008	56
Factors influencing Internet users’ perceived credibility of news-related blogs in Taiwan Kenneth C. C. Yang Telematics and Informatics Fake NewsSocial MediaDisinformation DetectionArtsTrust	2006	52
A brain-wide map of neural activity during complex behaviour Leenoy Meshulam, Dora E. Angelaki, Julius Benson, Nature	2025	47
International study of expert judgement on therapeutic use of benzodiazepines and other psychotherapeutic medications: II. Pharmacotherapy of anxiety disorders E. H. Uhlenhuth, Mitchell B. Balter, Thomas A. Ban, Journal of Affective Disorders PsychopathologyPsychiatryMedicinePsychotropic MedicationExpert Judgement	1995	35

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