Concepedia

Viriya Taecharungroj

VT

Statistics

Publications

23

Citations

1.7K

H-Index

16

Active since

2013

Affiliations

Mahidol University(Current)

Viriya Taecharungroj is an author at Mahidol University specializing in marketing, management, and content analysis.

Top concepts

MarketingManagementContent AnalysisTourismSocial MediaBusinessCommunicationDestination MarketingArtsUrban Planning

Publications per year

2013–2024

23

Publications

23

“What Can ChatGPT Do?” Analyzing Early Reactions to the Innovative AI Chatbot on Twitter

Viriya Taecharungroj · Big Data and Cognitive Computing · 2023 · 466 citations · Full text

Artificial Intelligence, Chatbot, Engineering +25

Analysing TripAdvisor reviews of tourist attractions in Phuket, Thailand

Viriya Taecharungroj, Boonyanit Mathayomchan · Tourism Management · 2019 · 365 citations

Destination Marketing, East Asian Studies, Business +3

“How was your meal?” Examining customer experience using Google maps reviews

Boonyanit Mathayomchan, Viriya Taecharungroj · International Journal of Hospitality Management · 2020 · 130 citations

Customer Experience, Customer Satisfaction, Customer Review +10

Humour 2.0: Styles and Types of Humour and Virality of Memes on Facebook

Viriya Taecharungroj, Pitchanut Nueangjamnong · Journal of Creative Communications · 2015 · 127 citations

Communication, Journalism, Media Studies +25

Starbucks’ marketing communications strategy on Twitter

Viriya Taecharungroj · Journal of Marketing Communications · 2016 · 125 citations

1–5 of 23