Concepedia

Parvinder Arora

PA

Statistics

Publications

2

Citations

94

H-Index

2

Active since

2022

Affiliations

Mudra Institute of Communications Ahmedabad(Current)

Parvinder Arora is an author at Mudra Institute of Communications Ahmedabad specializing in online consumer behavior, marketing, and mobile commerce.

Publications per year

2022–2025

2

Publications

2

The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value

Jay Trivedi, Dharun Kasilingam, Parvinder Arora et al. · Journal of Consumer Behaviour · 2022 · 80 citations

Business, Marketing, Marketing Management +17

Digital daydreams: Exploring consumer motivations for engaging with the metaverse

Sigma Soni, Parvinder Arora, Dharun Kasilingam et al. · Journal of Retailing and Consumer Services · 2025 · 14 citations

Social Sciences, Communication, Marketing +14

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