Concepedia

Sigma Soni

SS

Statistics

Publications

3

Citations

132

H-Index

3

Active since

2020

Affiliations

Mudra Institute of Communications Ahmedabad(Current)

Sigma Soni is an author at Mudra Institute of Communications Ahmedabad specializing in marketing, marketing management, and uses and gratifications.

ORCID

Publications per year

2020–2025

3

Publications

3

The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value

Jay Trivedi, Dharun Kasilingam, Parvinder Arora et al. · Journal of Consumer Behaviour · 2022 · 80 citations

, , +17

Exploring the Role of Social Media Communications in the Success of Professional Sports Leagues: An Emerging Market Perspective

Jay Trivedi, Sigma Soni, Amit Kishore · Journal of Promotion Management · 2020 · 38 citations

, , +17

Digital daydreams: Exploring consumer motivations for engaging with the metaverse

Sigma Soni, Parvinder Arora, Dharun Kasilingam et al. · Journal of Retailing and Consumer Services · 2025 · 14 citations

, , +14

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