Concepedia

Harold F. Koenig

HF

Statistics

Publications

20

Citations

4.1K

H-Index

18

Active since

1984

Affiliations

Oregon State University(Current)

University of Portland

Harold F. Koenig is an author at Oregon State University specializing in marketing, business, and consumer behavior.

Publications per year

1984–2019

20

Publications

20

Building Brand Community

James H. McAlexander, John W. Schouten, Harold F. Koenig · Journal of Marketing · 2002 · 2.6K citations

Business, Marketing, Marketing Management +16

Transcendent customer experience and brand community

John W. Schouten, James H. McAlexander, Harold F. Koenig · Journal of the Academy of Marketing Science · 2007 · 427 citations

Business, Marketing, Marketing Management +14

The Effect of Social Networks on Resource Access and Business Start-ups

Jan Inge Jenssen, Harold F. Koenig · European Planning Studies · 2002 · 217 citations

Business, Entrepreneurship, Entrepreneurial Finance +10

Building a University Brand Community: The Long-Term Impact of Shared Experiences

James H. McAlexander, Harold F. Koenig, John W. Schouten · Journal of Marketing for HIGHER EDUCATION · 2005 · 90 citations

Business, Higher Education, Marketing +16

Building Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement

James H. McAlexander, Harold F. Koenig, John W. Schouten · International Journal of Educational Advancement · 2006 · 89 citations · Full text

Business, Higher Education, Marketing +17

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