Harold F. Koenig - Concepedia

Author

Harold F. Koenig

Oregon State University

Also Known As

H F Koenig, H KOENIG, H.F. Koenig, Harold F Koenig, Harold F. Koenig, Harold Koenig

Publications

4.2K

Citations

H-Index

124

Concepts

All Affiliations

Oregon State University University of Portland

About

Harold F. Koenig is an author at Oregon State University specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	13	14	3.7K
2	Education	5	5	251
3	Arts	2	2	144
4	Health Sciences	2	2	92
5	Engineering	1	1	37

Harold F. Koenig

Publications

4.1K

Citations

H-Index

Page 1

	Year	Citations
Building Brand Community James H. McAlexander, John W. Schouten, Harold F. Koenig Journal of Marketing Customer ExperienceCustomer SatisfactionBrand StrategyConsumer ResearchBrand Loyalty	2002	2.6K
Transcendent customer experience and brand community John W. Schouten, James H. McAlexander, Harold F. Koenig Journal of the Academy of Marketing Science Customer ExperienceCustomer SatisfactionBrand EquityManagementBusiness	2007	424
The Effect of Social Networks on Resource Access and Business Start-ups Jan Inge Jenssen, Harold F. Koenig European Planning Studies	2002	216
Building a University Brand Community: The Long-Term Impact of Shared Experiences James H. McAlexander, Harold F. Koenig, John W. Schouten Journal of Marketing for HIGHER EDUCATION Customer SatisfactionAbstract Relationship MarketingBrand StrategyEducationShared Experiences	2005	89
Building Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement James H. McAlexander, Harold F. Koenig, John W. Schouten International Journal of Educational Advancement Brand EquityBrand PositioningUniversity AdvancementManagementBusiness	2006	89
Mail Survey Response Rate Patterns in a Population of the Elderly: Does Response Deteriorate With Age? Dennis O. Kaldenberg, Harold F. Koenig, Boris W. Becker Public Opinion Quarterly Marketing AnalyticsAgingBehavioral Decision MakingConsumer StudyConsumer Research	1994	79
Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison Tracie Tung, Harold F. Koenig, Hsiou‐Lien Chen Sustainability Customer SatisfactionGreen MarketingConsumer StudyConsumer ResearchBrand Strategy	2017	78
University Experiences, the Student-College Relationship, and Alumni Support James H. McAlexander, Harold F. Koenig Journal of Marketing for HIGHER EDUCATION Customer SatisfactionConsumer ResearchEducationBrand StrategyStudent Retention	2001	75
Measuring the sources of marketing channel power: A comparison of alternative approaches James R. Brown, Jean L. Johnson, Harold F. Koenig International Journal of Research in Marketing Marketing AnalyticsCustomer SatisfactionMarketing Channel PowerAlternative ApproachesManagement	1995	68
Cross‐national differences in consumer response to the framing of advertising messages Ulrich R. Orth, Harold F. Koenig, Zuzana Firbasová European Journal of Marketing International MarketingConsumer StudyConsumer ResearchMessage AppealsCommunication	2007	66

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