Concepedia

John W. Schouten

JW

Statistics

Publications

28

Citations

7.9K

H-Index

24

Active since

1989

Affiliations

University of St.Gallen(Current)

University of Portland

Aalto University

Oregon State University

Memorial University of Newfoundland

John W. Schouten is an author at University of St.Gallen specializing in social sciences, marketing, and consumer culture.

Publications per year

1989–2019

28

Publications

28

Building Brand Community

James H. McAlexander, John W. Schouten, Harold F. Koenig · Journal of Marketing · 2002 · 2.6K citations

Business, Marketing, Marketing Management +16

Subcultures of Consumption: An Ethnography of the New Bikers

John W. Schouten, James H. McAlexander · Journal of Consumer Research · 1995 · 2.2K citations

Social Sciences, Marketing, Sociology +15

Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction

John W. Schouten · Journal of Consumer Research · 1991 · 777 citations

Social Sciences, Social Psychology, Sociology +17

Transcendent customer experience and brand community

John W. Schouten, James H. McAlexander, Harold F. Koenig · Journal of the Academy of Marketing Science · 2007 · 427 citations

Business, Marketing, Marketing Management +14

Consumption-Driven Market Emergence

Diane Martin, John W. Schouten · Journal of Consumer Research · 2013 · 346 citations · Full text

Social Sciences, Economics, Marketing +15

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