James H. McAlexander

Building Brand Community

James H. McAlexander, John W. Schouten, Harold F. Koenig · Journal of Marketing · 2002 · 2.6K citations

Business, Marketing, Marketing Management +16

Subcultures of Consumption: An Ethnography of the New Bikers

John W. Schouten, James H. McAlexander · Journal of Consumer Research · 1995 · 2.2K citations

Social Sciences, Marketing, Sociology +15

Transcendent customer experience and brand community

John W. Schouten, James H. McAlexander, Harold F. Koenig · Journal of the Academy of Marketing Science · 2007 · 427 citations

Business, Marketing, Marketing Management +14

Loyalty: The Influences of Satisfaction and Brand Community Integration

James H. McAlexander, Stephen K. Kim, Scott D. Roberts · The Journal of Marketing Theory and Practice · 2003 · 308 citations

Business, Marketing, Marketing Management +13

The Marketization of Religion: Field, Capital, and Consumer Identity: Table 1.

James H. McAlexander, Beth Leavenworth DuFault, Diane Martin et al. · Journal of Consumer Research · 2014 · 173 citations

Social Sciences, Religious Studies, Sociology +15