Concepedia

Identity-based Loyalty

Identity-Based Loyalty is a brand loyalty construct in which consumer allegiance arises from the alignment between an individual’s self-concept or social identity and the perceived values, image, or symbolism of the brand.

25

Publications

2.1K

Citations

67

Authors

41

Institutions

Publications per year

2017–2026

14

Parents

Publications

25

Social identity perspective on brand loyalty

Hongwei He, Li Yan, Lloyd C. Harris · Journal of Business Research · 2011 · 556 citations · Full text

, , +12

Sports Teams and Their Communities: Examining the Influence of External Group Identities on Team Identity

Bob Heere, Jeffrey James · Journal of Sport Management · 2007 · 362 citations

, , +13

Consumer Satisfaction and Identity Theory: A Model of Sport Spectator Conative Loyalty

Galen T. Trail, Dean F. Anderson, Janet Fink · Sport Marketing Quarterly · 2005 · 277 citations

, , +16

Impact of avatar identification on online gamer loyalty: Perspectives of social identity and social capital theories

Ching‐I Teng · International Journal of Information Management · 2017 · 137 citations

, , +16

Player Commitment to Massively Multiplayer Online Role-Playing Games (MMORPGs): An Integrated Model

Junghoon Moon, Md. Dulal Hossain, G. Lawrence Sanders et al. · International Journal of Electronic Commerce · 2013 · 115 citations

, , +16

1–5 of 25

Authors

67

  1. JL
    Junyun Liao

    Jinan University, China

    2 publications · 61 citations

    2

    h-index

  2. RG
    Rui Guo

    Saint Mary's College of California, United States

    2 publications · 61 citations

    2

    h-index

  3. ZL
    Ziwei Luo

    Jinan University, China

    1 publications · 46 citations

    1

    h-index

  4. RR
    Ruth Rentschler

    Deakin University, Australia

    1 publications · 10 citations

    1

    h-index

  5. GT
    Galen T. Trail

    Seattle University, United States

    1 publications · 277 citations

    1

    h-index

1–5 of 67

Institutions

41

  1. Jinan University

    Guangzhou, China

    2 h-index

    4 publications

    122 citations

  2. Saint Mary's College of California

    Moraga, United States

    2 h-index

    2 publications

    61 citations

  3. Chang Gung University

    Taoyuan City, Taiwan

    1 h-index

    1 publications

    137 citations

  4. La Trobe University

    Melbourne, Australia

    1 h-index

    1 publications

    46 citations

  5. Seoul National University

    Seoul, South Korea

    1 h-index

    1 publications

    115 citations

  6. Semnan University

    Semnan, Iran

    1 h-index

    3 publications

    39 citations

  7. Canisius College

    Buffalo, United States

    1 h-index

    1 publications

    115 citations

  8. University of California, Irvine

    Irvine, United States

    1 h-index

    1 publications

    33 citations

1–8 of 41

Venues

  1. Journal of Product & Brand Management

    3 publications · 117 citations

    3

    h-index

  2. European Journal of Marketing

    EJM · 2 publications · 61 citations

    2

    h-index

  3. Journal of Islamic marketing

    2 publications · 48 citations

    2

    h-index

  4. Sustainability

    2 publications · 58 citations

    2

    h-index

  5. International Journal of Sports Marketing and Sponsorship

    IJSMS · 1 publications · 17 citations

    1

    h-index

1–5