Concepedia
Statistics
Publications
5
Citations
163
H-Index
Active since
2020
Affiliations
Saint Mary's College of California(Current)
Jinan University
Hong Kong Polytechnic University
Rui Guo is an author at Saint Mary's College of California specializing in business, consumer behavior, and marketing.
Publications per year
2020–2023
Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence
Junyun Liao, Xuebing Dong, Ziwei Luo et al. · Journal of Product & Brand Management · 2020 · 46 citations
Business, Marketing, Marketing Management +12
Information enhancement or hindrance? Unveiling the impacts of user-generated photos in online reviews
Hengyun Li, Lingyan Zhang, Rui Guo et al. · International Journal of Contemporary Hospitality Management · 2022 · 44 citations
Business, Hospitality Management, Marketing +15
Can the amount of information and information presentation reduce choice overload? An empirical study of online hotel booking
Rui Guo, Hengyun Li · Journal of Travel & Tourism Marketing · 2022 · 40 citations
Social Sciences, Hospitality Management, Social Psychology +15
Internal IT modularity, firm size, and adoption of cloud computing
Rui Guo, Ali Tafti, Ramanath Subramanyam · Electronic Commerce Research · 2023 · 18 citations · Full text
Business, Information Systems, Information Technology +6
Avoidance or trash talk: the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Junyun Liao, Rui Guo, Jiawen Chen et al. · Journal of Product & Brand Management · 2023 · 15 citations
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