Concepedia
Statistics
Publications
37
Citations
2K
H-Index
25
Active since
2016
Affiliations
Jinan University(Current)
Wuhan University
Shanghai University
Guangdong University of Finance
Chinese University of Hong Kong
Junyun Liao is an author at Jinan University specializing in marketing, business, and marketing management.
Publications per year
2016–2025
What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective
Shiyong Zheng, Jiada Chen, Junyun Liao et al. · Journal of Retailing and Consumer Services · 2022 · 225 citations
Business, Marketing, Marketing Management +16
Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style
Junyun Liao, Keyi Chen, Jun Qi et al. · Journal of Research in Interactive Marketing · 2022 · 215 citations
Business, Marketing, Marketing Management +14
The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective
Minxue Huang, Rizwan Ali, Junyun Liao · Computers in Human Behavior · 2017 · 158 citations
Social Sciences, Communication, Social Psychology +12
The impact of destination live streaming on viewers’ travel intention
Shiyong Zheng, Wu Mingyue, Junyun Liao · Current Issues in Tourism · 2022 · 126 citations
Management, Marketing, Marketing Management +15
Antecedents of Viewers’ Live Streaming Watching: A Perspective of Social Presence Theory
Jiada Chen, Junyun Liao · Frontiers in Psychology · 2022 · 120 citations · Full text
Social Sciences, Marketing, Marketing Management +15
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