Concepedia

Junyun Liao

JL

36

Publications

1.8K

Citations

23

H-Index

2016

Active since

Affiliations

Jinan University(Current)

Wuhan University

Shanghai University

Guangdong University of Finance

Guangdong University Of Finances and Economics

Junyun Liao is an author at Jinan University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessInteractive MarketingBrand EquityBrand AwarenessConsumer BehaviorConsumer EngagementSocial Influence

Publications per year

2016–2025

36

Publications

36

What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective

Shiyong Zheng, Jiada Chen, Junyun Liao et al. · Journal of Retailing and Consumer Services · 2022 · 204 citations

Online Customer Behavior, Advertising, Stream-streamer-viewer Perspective +15

Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style

Junyun Liao, Keyi Chen, Jun Qi et al. · Journal of Research in Interactive Marketing · 2022 · 197 citations

Customer Satisfaction, Purpose Live, Consumer Research +19

The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective

Minxue Huang, Rizwan Ali, Junyun Liao · Computers in Human Behavior · 2017 · 151 citations

Customer Satisfaction, User Perception, Online Customer Behavior +15

The impact of destination live streaming on viewers’ travel intention

Shiyong Zheng, Wu Mingyue, Junyun Liao · Current Issues in Tourism · 2022 · 115 citations

Antecedents of Viewers’ Live Streaming Watching: A Perspective of Social Presence Theory

Jiada Chen, Junyun Liao · Frontiers in Psychology · 2022 · 108 citations · Full text

Customer Satisfaction, Digital Marketing, Social Presence Theory +28

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