Concepedia

Keyi Chen

KC

1

Publications

197

Citations

1

H-Index

2022

Active since

Affiliations

Jinan University(Current)

Keyi Chen is an author at Jinan University specializing in consumer engagement, communication, and interactive marketing.

ORCID

Top concepts

Publications per year

2022–2022

1

Publications

1

Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style

Junyun Liao, Keyi Chen, Jun Qi et al. · Journal of Research in Interactive Marketing · 2022 · 197 citations

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