Concepedia

Author

Keyi Chen

Jinan UniversityORCID

Also Known As

Keyi Chen

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Publications

197

Citations

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H-Index

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Concepts

All Affiliations

Jinan University
KC

About

Keyi Chen is an author at Jinan University specializing in consumer engagement, communication, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Health Sciences

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Management

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Communication

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Marketing

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Human-computer Interaction

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Keyi Chen

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1

Publications

197

Citations

1

H-Index

YearCitations

Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style

Junyun Liao, Keyi Chen, Jun Qi,

Journal of Research in Interactive Marketing

2022

197

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