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The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective

Customer SatisfactionUser PerceptionOnline Customer BehaviorAdvertisingOnline GamesBehavioral Decision MakingModel PerspectiveOnline GamingInteractive MarketingManagementUser ExperienceConsumer ResearchCommunicationArtsMarketingGame DesignConsumer EngagementPlayer Experience