Concepedia

Jiada Chen

JC

4

Publications

346

Citations

4

H-Index

2022

Active since

Affiliations

Jinan University(Current)

Jiada Chen is an author at Jinan University specializing in interactive marketing, consumer engagement, and user experience.

Top concepts

ArtsMarketingManagementCommunicationLive StreamingUser ExperienceConsumer ResearchConsumer EngagementInteractive MarketingFinance

Publications per year

2022–2024

4

Publications

4

What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective

Shiyong Zheng, Jiada Chen, Junyun Liao et al. · Journal of Retailing and Consumer Services · 2022 · 204 citations

Online Customer Behavior, Advertising, Stream-streamer-viewer Perspective +15

Antecedents of Viewers’ Live Streaming Watching: A Perspective of Social Presence Theory

Jiada Chen, Junyun Liao · Frontiers in Psychology · 2022 · 108 citations · Full text

Customer Satisfaction, Digital Marketing, Social Presence Theory +28

Digital finance and regional green innovation: the perspective of environmental regulation

Lingshuang Shao, Jiada Chen · Environmental Science and Pollution Research · 2023 · 17 citations

Economics, Engineering, Finance +13

The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos

Junyun Liao, Jiada Chen · Journal of Business Research · 2024 · 17 citations

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