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Impact of avatar identification on online gamer loyalty: Perspectives of social identity and social capital theories

Social IdentitySocial MediaOnline GamingSocial ComputingInteractive MarketingManagementConsumer ResearchOnline CommunitySocial InfluenceSocial SciencesApplied Social PsychologyVirtual CommunitySocial Identity TheoryAvatar IdentificationMarketingOnline Gamer Loyalty