Concepedia

Online Loyalty

Online Loyalty is a consumer behavior construct that denotes a customer’s consistent preference for and repeated engagement with a specific online brand, platform, or retailer, distinguished by its digital context, behavioral indicators such as repeat purchases and site revisit frequency, and often underpinned by perceived trust, convenience, and personalized experiences unique to online interactions.

406

Publications

40.8K

Citations

921

Authors

489

Institutions

Publications per year

2017–2026

145

Variants

E-loyaltyElectronic Loyalty

Parents

Publications

406

E-LOYALTY: YOUR SECRET WEAPON ON THE WEB

Frederick F. Reichheld, Phil Schefter · 2003 · 2K citations

, , +10

The role played by perceived usability, satisfaction and consumer trust on website loyalty

Carlos Flavián, Miguel Guinalíu, Raquel Gurrea · Information & Management · 2005 · 1.7K citations

, , +16

Customer satisfaction and loyalty in online and offline environments

Venkatesh Shankar, Amy Smith, Arvind Rangaswamy · International Journal of Research in Marketing · 2003 · 1.6K citations

, , +14

The four levels of loyalty and the pivotal role of trust: a study of online service dynamics

Lloyd C. Harris, Mark M.H. Goode · Journal of Retailing · 2004 · 1.4K citations

, , +14

eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty

Thomas Gruen, Talai Osmonbekov, Andrew J. Czaplewski · Journal of Business Research · 2006 · 1.1K citations

, , +14

1–5 of 406

Authors

921

  1. CT
    Ching‐I Teng

    Chang Gung University, Taiwan

    23 publications · 1.4K citations

    19

    h-index

  2. TC
    T.C.E. Cheng

    Hong Kong Polytechnic University, Hong Kong SAR China

    11 publications · 449 citations

    11

    h-index

  3. GL
    Gen‐Yih Liao

    Chang Gung University, Taiwan

    8 publications · 313 citations

    8

    h-index

  4. DC
    Dianne Cyr

    Simon Fraser University, Canada

    6 publications · 2K citations

    6

    h-index

  5. TT
    Thi Tuan Linh Pham

    Thai Nguyen University, Vietnam

    5 publications · 215 citations

    5

    h-index

1–5 of 921

Institutions

489

  1. Chang Gung University

    Taoyuan City, Taiwan

    18 h-index

    38 publications

    2.1K citations

  2. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    13 h-index

    18 publications

    1.1K citations

  3. Chang Gung Memorial Hospital

    Taipei, Taiwan

    10 h-index

    14 publications

    771 citations

  4. Ming Chi University of Technology

    Taipei, Taiwan

    10 h-index

    10 publications

    627 citations

  5. Universitat de València

    Valencia, Spain

    8 h-index

    22 publications

    1.9K citations

  6. City University of Hong Kong

    Hong Kong, Hong Kong

    7 h-index

    8 publications

    1.4K citations

  7. Cardiff University

    Cardiff, United Kingdom

    6 h-index

    10 publications

    3.3K citations

  8. Oklahoma State University

    Stillwater, United States

    6 h-index

    7 publications

    1.5K citations

1–8 of 489

Venues

  1. Computers in Human Behavior

    15 publications · 2.7K citations

    15

    h-index

  2. Journal of Retailing and Consumer Services

    13 publications · 2K citations

    13

    h-index

  3. Journal of Business Research

    JBR · 13 publications · 2.7K citations

    13

    h-index

  4. Internet Research

    11 publications · 1.4K citations

    11

    h-index

  5. International Journal of Information Management

    8 publications · 1.2K citations

    8

    h-index

1–5