Concepedia

Arvind Rangaswamy

AR

Statistics

Publications

54

Citations

9.3K

H-Index

33

Active since

1986

Affiliations

Pennsylvania State University(Current)

University of Pennsylvania

The University of Texas at Austin

Erasmus University Rotterdam

Northwestern University

Arvind Rangaswamy is an author at Pennsylvania State University specializing in marketing, business, and marketing management.

Publications per year

1986–2025

54

Publications

54

Customer satisfaction and loyalty in online and offline environments

Venkatesh Shankar, Amy Smith, Arvind Rangaswamy · International Journal of Research in Marketing · 2003 · 1.6K citations

Business, Marketing, Marketing Management +14

The Impact of New Media on Customer Relationships

Thorsten Hennig‐Thurau, Edward C. Malthouse, Christian Friege et al. · Journal of Service Research · 2010 · 1.4K citations · Full text

Business, Marketing, Marketing Management +14

Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes

Alexandru M. Degeratu, Arvind Rangaswamy, Jianan Wu · International Journal of Research in Marketing · 2000 · 979 citations

Business, Marketing, Marketing Management +17

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

Raji Srinivasan, Gary L. Lilien, Arvind Rangaswamy · Journal of Marketing · 2002 · 626 citations

Management, Organizational Behavior, Technology Management +17

Customerization: The next revolution in mass customization

Jerry Wind, Arvind Rangaswamy · Journal of Interactive Marketing · 2001 · 525 citations

Business, Marketing, Marketing Management +14

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