Concepedia

Jerry Wind

JW

Statistics

Publications

20

Citations

2.5K

H-Index

19

Active since

1980

Affiliations

University of Pennsylvania(Current)

California University of Pennsylvania

The University of Texas at Austin

Pennsylvania State University

Southern Methodist University

Jerry Wind is an author at University of Pennsylvania specializing in business, marketing, and marketing management.

Publications per year

1980–2020

20

Publications

20

Customerization: The next revolution in mass customization

Jerry Wind, Arvind Rangaswamy · Journal of Interactive Marketing · 2001 · 525 citations

Business, Marketing, Marketing Management +14

Issues and Opportunities in New Product Development: An Introduction to the Special Issue

Jerry Wind, Vijay Mahajan · Journal of Marketing Research · 1997 · 515 citations · Full text

Management, Innovation Management, Innovation +13

<i>Courtyard by Marriott</i>: Designing a Hotel Facility with Consumer-Based Marketing Models

Jerry Wind, Paul E. Green, Douglas K. Shifflet et al. · INFORMS Journal on Applied Analytics · 1989 · 249 citations

Management, Marketing, Marketing Management +15

Overlapping Clustering: A New Method for Product Positioning

Phipps Arabie, J. Douglas Carroll, Wayne S. DeSarbo et al. · Journal of Marketing Research · 1981 · 148 citations

Business, Marketing, Marketing Management +12

Introduction to the Special Issue: Empirical Generalizations in Marketing

Frank M. Bass, Jerry Wind · Marketing Science · 1995 · 118 citations

Business, Marketing, Marketing Management +6

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