International Journal of Research in Marketing · 2000 · 979 citations · 36 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorMicroeconomicsConsumer Decision-makingConsumer Demand AnalysisConsumer SearchConsumer TheoryInformation SearchOnline Consumer BehaviorAttributesBehavioral Consumer TheoryConsumer Behavior AnalysisConsumer Buying BehaviorConsumer Information SearchConsumer Price Search BehaviorPrice Comparison BehaviorPrice Information Search
36
Sample Selection Bias as a Specification Error
James J. Heckman · Econometrica · 1979 · 28.9K citations
Dimensions of Consumer Expertise
Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.3K citations · Full text
Business, Marketing, Psychology +11