Concepedia

Price Comparison Behavior

Price Comparison Behavior is a consumer decision-making construct that refers to the cognitive and behavioral process by which individuals systematically evaluate and contrast price information across products, brands, or retailers to assess relative value and inform purchasing choices.

157

Publications

10.7K

Citations

334

Authors

203

Institutions

Publications per year

2017–2026

28

Parents

Publications

157

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

Dhruv Grewal, Kent B. Monroe, R. Krishnan · Journal of Marketing · 1998 · 1.3K citations

, , +13

Consumer Perceptions of Price (Un)Fairness

Lisa E. Bolton, Luk Warlop, Joseph W. Alba · Journal of Consumer Research · 2003 · 1.1K citations · Full text

, , +17

The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

Dhruv Grewal, Kent B. Monroe · Journal of Marketing · 1998 · 994 citations

, , +6

Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes

Alexandru M. Degeratu, Arvind Rangaswamy, Jianan Wu · International Journal of Research in Marketing · 2000 · 979 citations

, , +17

The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search

Joel E. Urbany, William O. Bearden, Dan C. Weilbaker · Journal of Consumer Research · 1988 · 493 citations

, , +17

1–5 of 157

Authors

334

  1. KB
    Kent B. Monroe

    University of Illinois Urbana-Champaign, United States

    5 publications · 1.7K citations

    5

    h-index

  2. MR
    Michael R. Baye

    Indiana University, United States

    4 publications · 233 citations

    4

    h-index

  3. OH
    Ofer H. Azar

    Ben-Gurion University of the Negev, Israel

    4 publications · 88 citations

    4

    h-index

  4. JW
    John W. Morgan

    La Trobe University, Australia

    3 publications · 220 citations

    3

    h-index

  5. RS
    Rajneesh Suri

    Drexel University, United States

    3 publications · 233 citations

    3

    h-index

1–5 of 334

Institutions

203

  1. Ben-Gurion University of the Negev

    Beersheba, Israel

    7 h-index

    8 publications

    172 citations

  2. University of California, Berkeley

    Berkeley, United States

    4 h-index

    5 publications

    339 citations

  3. University of Pennsylvania

    Philadelphia, United States

    4 h-index

    5 publications

    203 citations

  4. University of Nevada, Las Vegas

    Las Vegas, United States

    3 h-index

    4 publications

    130 citations

  5. Cornell University

    Ithaca, United States

    3 h-index

    3 publications

    191 citations

  6. Virginia Tech

    Blacksburg, United States

    3 h-index

    3 publications

    494 citations

  7. Indiana University

    Bloomington, United States

    3 h-index

    3 publications

    187 citations

  8. Pennsylvania State University

    State College, United States

    3 h-index

    4 publications

    2K citations

1–8 of 203

Venues

  1. SSRN Electronic Journal

    Repository · 8 publications · 274 citations

    8

    h-index

  2. Journal of Retailing

    7 publications · 493 citations

    7

    h-index

  3. Journal of Marketing

    JM · 8 publications · 2.6K citations

    7

    h-index

  4. Journal of Product & Brand Management

    6 publications · 186 citations

    6

    h-index

  5. Journal of Consumer Research

    JCR · 7 publications · 2.2K citations

    6

    h-index

1–5