Concepedia

Behavioral Pricing

Behavioral Pricing is a pricing approach within pricing theory and behavioral economics that determines and adjusts prices by systematically incorporating empirically observed patterns of consumer behavior, psychological biases, and decision heuristics rather than relying solely on traditional cost-, competition-, or demand-based criteria.

1.5K

Publications

111.3K

Citations

2.7K

Authors

1.1K

Institutions

Publications per year

2017–2026

387

Parents

Children

Publications

1.5K

Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 1985 · 4.8K citations

, , +17

Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 2008 · 3.5K citations

, , +17

Sticky Prices in the United States

Julio J. Rotemberg · Journal of Political Economy · 1982 · 1.9K citations · Full text

, , +11

Price Perceptions and Consumer Shopping Behavior: A Field Study

Donald R. Lichtenstein, Nancy M. Ridgway, Richard G. Netemeyer · Journal of Marketing Research · 1993 · 1.3K citations

, , +9

Consumer Perceptions of Price (Un)Fairness

Lisa E. Bolton, Luk Warlop, Joseph W. Alba · Journal of Consumer Research · 2003 · 1.1K citations · Full text

, , +17

1–5 of 1.5K

Authors

2.7K

  1. KB
    Kent B. Monroe

    University of Illinois Urbana-Champaign, United States

    34 publications · 4.8K citations

    30

    h-index

  2. DG
    Dhruv Grewal

    Babson College, United States

    13 publications · 1.1K citations

    13

    h-index

  3. RS
    Rajneesh Suri

    Drexel University, United States

    14 publications · 1.1K citations

    13

    h-index

  4. WK
    Warren K. Bickel

    Virginia Tech, United States

    11 publications · 928 citations

    11

    h-index

  5. RM
    Robert M. Schindler

    Rutgers, The State University of New Jersey, United States

    10 publications · 1K citations

    10

    h-index

1–5 of 2.7K

Institutions

1.1K

  1. University of California, Berkeley

    Berkeley, United States

    24 h-index

    46 publications

    5.5K citations

  2. Cornell University

    Ithaca, United States

    22 h-index

    38 publications

    12.5K citations

  3. University of Chicago

    Chicago, United States

    21 h-index

    36 publications

    4.3K citations

  4. University of Illinois Urbana-Champaign

    Urbana, United States

    20 h-index

    29 publications

    2.4K citations

  5. New York University

    New York, United States

    19 h-index

    24 publications

    2.8K citations

  6. University of Pennsylvania

    Philadelphia, United States

    19 h-index

    32 publications

    2.3K citations

  7. National Bureau of Economic Research

    Cambridge, United States

    18 h-index

    29 publications

    1.9K citations

  8. Columbia University

    New York, United States

    17 h-index

    24 publications

    1.8K citations

1–8 of 1.1K

Venues

  1. Journal of Marketing Research

    89 publications · 12.5K citations

    53

    h-index

  2. Journal of Consumer Research

    JCR · 48 publications · 8.8K citations

    41

    h-index

  3. Marketing Science

    37 publications · 14.2K citations

    32

    h-index

  4. Journal of Business Research

    JBR · 51 publications · 3.2K citations

    32

    h-index

  5. SSRN Electronic Journal

    Repository · 75 publications · 2.7K citations

    32

    h-index

1–5