Concepedia

Robert M. Schindler

RM

46

Publications

7.2K

Citations

33

H-Index

1974

Active since

Affiliations

Rutgers, The State University of New Jersey(Current)

Rutgers Sexual and Reproductive Health and Rights

Columbia University

University of Massachusetts Amherst

Rütgers (Germany)

Robert M. Schindler is an author at Rutgers, The State University of New Jersey specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessEconomicsConsumer Decision MakingBehavioral EconomicsAdvertisingConsumer Uncertainty

Publications per year

1974–2022

46

Publications

46

Internet forums as influential sources of consumer information

Barbara Bickart, Robert M. Schindler · Journal of Interactive Marketing · 2001 · 1.7K citations

Some Exploratory Findings on the Development of Musical Tastes

Morris B. Holbrook, Robert M. Schindler · Journal of Consumer Research · 1989 · 539 citations

Perceived helpfulness of online consumer reviews: The role of message content and style

Robert M. Schindler, Barbara Bickart · Journal of Consumer Behaviour · 2012 · 368 citations

Customer Satisfaction, Digital Marketing, Consumer Research +26

Nostalgia for early experience as a determinant of consumer preferences

Robert M. Schindler, Morris B. Holbrook · Psychology and Marketing · 2003 · 327 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +24

Echoes of the Dear Departed Past: Some Work in Progress on Nostalgia

Morris B. Holbrook, Robert M. Schindler · ACR North American Advances · 1991 · 310 citations

Literary Theory, Literary History, Dear Departed Past +7

Rows per page

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