Concepedia

Barbara Bickart

BB

24

Publications

3.3K

Citations

18

H-Index

1993

Active since

Affiliations

Rutgers, The State University of New Jersey(Current)

Boston University

Quest University Canada

University of Maryland, College Park

University of Michigan

Barbara Bickart is an author at Rutgers, The State University of New Jersey specializing in consumer research, marketing, and management.

Top concepts

Consumer ResearchMarketingManagementCommunicationConsumer BehaviorSurvey MethodologyInteractive MarketingBusinessPersuasionAdvertising

Publications per year

1993–2017

24

Publications

24

Internet forums as influential sources of consumer information

Barbara Bickart, Robert M. Schindler · Journal of Interactive Marketing · 2001 · 1.7K citations

Perceived helpfulness of online consumer reviews: The role of message content and style

Robert M. Schindler, Barbara Bickart · Journal of Consumer Behaviour · 2012 · 368 citations

Customer Satisfaction, Digital Marketing, Consumer Research +26

Brand Equity Dilution: Retailer Display and Context Brand Effects

Lauranne Buchanan, Carolyn J. Simmons, Barbara Bickart · Journal of Marketing Research · 1999 · 189 citations

Customer Satisfaction, Unfamiliar Context Brand, Brand Equity +14

Green Eco-Seals and Advertising Persuasion

Barbara Bickart, Julie A. Ruth · Journal of Advertising · 2012 · 179 citations

Ad Appeal, Green Marketing, Consumer Research +19

Capturing and Creating Public Opinion in Survey Research

Carolyn J. Simmons, Barbara Bickart, John Lynch · Journal of Consumer Research · 1993 · 134 citations

Consumer Study, Population Health Sciences, Consumer Research +19

Rows per page

1–5 of 24