Concepedia

Lauranne Buchanan

LB

6

Publications

851

Citations

6

H-Index

1979

Active since

Affiliations

Rutgers, The State University of New Jersey(Current)

Lauranne Buchanan is an author at Rutgers, The State University of New Jersey specializing in business, management, and brand awareness.

Top concepts

BusinessManagementTradeMarketingBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentBusiness Strategy

Publications per year

1979–2000

6

Publications

6

Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals

Lauranne Buchanan · Journal of Marketing Research · 1992 · 396 citations

Trade Relationships, Trade, Organizational Economics +21

Brand Equity Dilution: Retailer Display and Context Brand Effects

Lauranne Buchanan, Carolyn J. Simmons, Barbara Bickart · Journal of Marketing Research · 1999 · 189 citations

Customer Satisfaction, Unfamiliar Context Brand, Brand Equity +14

Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals

Lauranne Buchanan · Journal of Marketing Research · 1992 · 167 citations

Attaining Organizational Goals, Interorganizational Relationship, Trade +9

Brand Equity Dilution: Retailer Display and Context Brand Effects

Lauranne Buchanan, Carolyn J. Simmons, Barbara Bickart · Journal of Marketing Research · 1999 · 62 citations

Marketing, Management, Business +7

Leveraging Equity Across The Brand Portfolio

Carolyn J. Simmons, Barbara Bickart, Lauranne Buchanan · Marketing Letters · 2000 · 23 citations

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