Concepedia

Alexandru M. Degeratu

AM

Statistics

Publications

4

Citations

1K

H-Index

4

Active since

1999

Affiliations

Pennsylvania State University(Current)

Eli Lilly (United States)

McKinsey & Company (United States)

Alexandru M. Degeratu is an author at Pennsylvania State University specializing in business, marketing management, and economics.

Publications per year

1999–2002

4

Publications

4

Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes

Alexandru M. Degeratu, Arvind Rangaswamy, Jianan Wu · International Journal of Research in Marketing · 2000 · 979 citations

Business, Marketing, Marketing Management +17

Disaggregate market share response models

Wayne S. DeSarbo, Alexandru M. Degeratu, Michael Ahearne et al. · International Journal of Research in Marketing · 2002 · 22 citations

Business, Business Economics, Economics +6

Estimation bias in choice models with last choice feedback

Alexandru M. Degeratu · International Journal of Research in Marketing · 1999 · 14 citations

Social Sciences, Behavioral Sciences, Economics +16

The Spatial Representation of Market Information

Wayne S. DeSarbo, Alexandru M. Degeratu, Michel Wedel et al. · Marketing Science · 2001 · 14 citations

Computing, Marketing, Marketing Management +16

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