2
Publications
2.7K
Citations
2
H-Index
2002
Active since
Phil Schefter is an author specializing in management, marketing, and social computing.
Top concepts
MarketingManagementArtsTrustBusinessCommunicationSocial ComputingStrategic ManagementBusiness IntelligenceCustomer Satisfaction
Publications per year
2002–2003
2
2
E-LOYALTY: YOUR SECRET WEAPON ON THE WEB
Frederick F. Reichheld, Phil Schefter · 2003 · 2K citations
Darrell K. Rigby, Frederick F. Reichheld, Phil Schefter · PubMed · 2002 · 651 citations
Customer Experience, Relationship Marketing, Customer Satisfaction +13
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