Concepedia

Dianne Cyr

DC

41

Publications

6K

Citations

27

H-Index

1991

Active since

Affiliations

Simon Fraser University(Current)

McMaster University

Indian Institute of Management Lucknow

Indian Institute of Management Indore

Maastricht University

Dianne Cyr is an author at Simon Fraser University specializing in management, marketing, and user experience.

Top concepts

ManagementMarketingInteractive MarketingUser ExperienceConsumer ResearchBusinessCustomer SatisfactionTrustCultureCommunication

Publications per year

1991–2023

41

Publications

41

Design aesthetics leading to m-loyalty in mobile commerce

Dianne Cyr, Milena Head, Alex Ivanov · Information & Management · 2006 · 771 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +7

Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty

Dianne Cyr · Journal of Management Information Systems · 2008 · 746 citations

Customer Satisfaction, Consumer Research, Communication +17

The role of social presence in establishing loyalty in e-Service environments

Dianne Cyr, Khaled Hassanein, Milena Head et al. · Interacting with Computers · 2006 · 688 citations

Customer Satisfaction, Online Environments, Consumer Research +21

Colour appeal in website design within and across cultures: A multi-method evaluation

Dianne Cyr, Milena Head, Hector Larios · International Journal of Human-Computer Studies · 2009 · 494 citations

Visual Design, Culture, Design Evaluation +14

Perceived interactivity leading to e-loyalty: Development of a model for cognitive–affective user responses

Dianne Cyr, Milena Head, Alex Ivanov · International Journal of Human-Computer Studies · 2009 · 338 citations

Cognitive–affective User Responses, Online Customer Behavior, Behavioral Decision Making +10

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