Concepedia

Milena Head

MH

51

Publications

7.1K

Citations

30

H-Index

1970

Active since

Affiliations

McMaster University(Current)

Simon Fraser University

Michigan State University

Milena Head is an author at McMaster University specializing in management, marketing, and interactive marketing.

Top concepts

ManagementMarketingUser ExperienceInteractive MarketingBusinessCommunicationArtsCustomer SatisfactionEngineeringConsumer Research

Publications per year

1970–2023

51

Publications

51

Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping

Khaled Hassanein, Milena Head · International Journal of Human-Computer Studies · 2007 · 929 citations

Customer Satisfaction, Engineering, Consumer Research +16

Design aesthetics leading to m-loyalty in mobile commerce

Dianne Cyr, Milena Head, Alex Ivanov · Information & Management · 2006 · 771 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +7

The role of social presence in establishing loyalty in e-Service environments

Dianne Cyr, Khaled Hassanein, Milena Head et al. · Interacting with Computers · 2006 · 688 citations

Customer Satisfaction, Online Environments, Consumer Research +21

Exploring Human Images in Website Design: A Multi-Method Approach1

Cyr, Milena Head, Larios et al. · MIS Quarterly · 2009 · 609 citations

Colour appeal in website design within and across cultures: A multi-method evaluation

Dianne Cyr, Milena Head, Hector Larios · International Journal of Human-Computer Studies · 2009 · 494 citations

Visual Design, Culture, Design Evaluation +14

Rows per page

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