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Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping

Customer SatisfactionEngineeringConsumer ResearchAttitude TowardsCommunicationOnline Customer BehaviorBuying BehaviorSocial MediaManagementUser PerceptionUser AcceptanceUser ExperienceMarketingSocial PresenceTechnology Acceptance ModelSocial ComputingInteractive MarketingHuman-computer InteractionWeb Interface